Who is the enemy of BMW?
History of BMW vs Mercedes The rivalry between BMW (Bayerische Motoren Werke AG or Bavarian Motor Works) and Mercedes-Benz is as old as time itself. Both brands emerged from the ashes of post-World War II Germany, each with a distinct vision for the future of automobiles. BMW itself was founded in 1916 from a merger of three companies that manufactured aircraft engines, airplanes and automobiles, becoming Bayerische Motoren Werke (German for Bavarian Motor Works).
What do Germans call BMW?
Bayerische Motoren Werke Aktiengesellschaft (BMW AG), trading as BMW Group (commonly abbreviated to BMW (German pronunciation: [ˌbeːʔɛmˈveː]), sometimes anglicised as Bavarian Motor Works), is a German multinational conglomerate manufacturer of luxury vehicles and motorcycles headquartered in Munich, Germany. The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands.